Social. Digital. Broadcast. OOH. Long form. Short form. Good form.
Screen Shot 2019-07-01 at 6.27.30 PM.png


With a brand identity as strong as Dawn's, generating awareness about its grease-cutting abilities usually isn't very difficult...unless it's about cleaning something besides dishes.

So we created a campaign to educate consumers that Dawn goes beyond the sink, and cleans more than you think. This video series was featured on Dawn’s website as well as its social channels - and was really, really fun to make.