GLSEN challenged us to help reframe adolescents' association of "gay" with something negative. Grant Hill and Jared Dudley of the Phoenix Suns helped us accomplish that without being preachy - clutch when attempting to positively influence adolescent behavior.
As part of the “Think Before You Speak” campaign, this spot was aired on TV and also debuted live at Super Bowl XLVI.
While the spot was largely well-received, Grant Hill received some homophobic comments on Twitter, which he chose to retweet to demonstrate why the campaign was necessary in the first place. Good guy Grant.