"The Best Present for Father's Day" generated 33 million impressions, 3.8 million worldwide views, and almost 40k social mentions for Stella Artois. This was achieved with very, very little paid support, but with substantial support from dads all over the world.
While this also won the 2019 Webby for Best Unscripted Video, the thing I’m most proud of?
It made my dad cry. Not in the photo below, though—all smiles that day.
