Whoever says, “you can’t spell ‘clean’ without ‘Swiffer’” is a poor speller. Totally know where they’re coming from, though.
With a very tight budget, I was tasked with creating over 20 different videos to educate consumers on how best to clean with Swiffer products - and make them fun. The campaign generated millions of views for the client - and millions of cleaner floors for consumers. Win/win!
I also created social posts for all Swiffer products, leveraging the brand’s light and humorous tone of voice across its social platforms.