Whoever says, “you can’t spell ‘clean’ without ‘Swiffer’” is a poor speller. Totally know where they’re coming from, though.
With a very tight budget, I was tasked with creating over 20 different videos to educate consumers on how best to clean with Swiffer products—and make them fun. The campaign generated millions of views for the client—and millions of cleaner homes for consumers. Win/win!
I also created social posts for all Swiffer products, leveraging the brand’s light and humorous tone of voice across its social platforms.
